The rumor that Samsung was going to ditch or sell Bixby has died down of late, and seems especially unlikely after Samsung’s recent upgrades to its voice assistant. Instead, she now runs Samsung’s virtual blog and posts videos about its products. The biography does tease that Sam “started as an assistant in Samsung’s training team,” but nothing more about her role as a potential replacement for Bixby replacement. The website highlights Sam’s interest in video games, especially Fortnite, and seems to be aimed at becoming a virtual influencer to promote Samsung and its partners. Sam apparently lives in Brazil and runs her blog to share insights on tech and other subjects as an “up-to-date Gen Z girl,” as Samsung calls it.ĭespite the recent explosion of generative AI characters and interactive chatbots, Sam appears to be solely a visual fiction overlaying content created by people working for Samsung. The 3D virtual human, created with a mix of Adobe and other editing software applied to photographs and digital paintings, has made her reappearance on her own page on Samsung’s Brazilian website. Samsung’s virtual assistant character was discovered on a webpage built by Lightfarm Studios and the Samsung-owned Cheil Agency to showcase the character, now available only through the Wayback Machine. Now, the avatar has emerged as a digital blogger and influencer - but only in Brazil. Samsung’s three-dimensional mascot Sam caused a brief frenzy of interest a couple of years ago, with some speculating Sam would serve as a replacement for Bixby.
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